Bitas 2011 will take place from April 27th to May 3rd 2011 at Forte Village Resort of Santa Margherita di Pula (CA).

Registration form to the opening;

Programme:

Wednesday 27th April:
Opening
Talking point: "Turismo attivo: ambiente, motivazione, programmazione e sicurezza":
17:00 introduction by Licia Colò:
overview on Bitas, Active tourism, environment and safety

speech of Luigi Crisponi, regional assessor for tourism:
"Politiche regionali e Turismo Attivo"

speech of Antonino Tilocca, president of Sfirs:
"Programmazione e risorse per il Turismo Attivo"

speech of Telemaco Murgia:
"Dalla conoscenza del territorio alla gara avventura: la Sardinia Raid Adventure"

speech of Pietro Tabucchi:
"Turismo Attivo: motivazione e risultati"

speech of Augusto Navone, director of Area marina protetta di Tavolara:
"Turismo Attivo e ambiente"

19:00 debate
20:00 welcome dinner

Thursday 28th April
Bargaining by appointment:
9:15 – 14:00 scheduled trade appointments
14:00 - 15:00 break
15:00 - 19:00 scheduled trade appointments

"Home Sardegna":
9:15 – 19:00 free bargaining among local Active tourism operators

19:30 closing

Friday 29th April
Free bargaining:
9:15 - 14:00 free bargaining
14:00 - 15:00 break
15:00 - 19:00 free bargaining

"Home Sardegna":
9:15 – 19:00 free bargaining among local Active tourism operators

Thematic seminars (in Italian):
9:15 - 11:15 Routes in cyclotourism: from planning to marketing
9:15 – 11:15 Everything but advertising: non-conventional marketing - The Vernaccia case
11:30 – 13:30 Active tourism: economic integration and statistical information
11:30 – 13:30 Governance and brand placement of a touristic target
15:00 – 17:00 Choosing online touristic products: managing the hotel brand-reputation in the web 2.0 age and sales boost through proprietary website
15:00 – 17:00 Active tourism and the Likeology : how social-media help operators in their communication

20:30 gala evening


Bitasland
On 28th and 29th April, participants will be allowed to experiment a real Active tourism activity on a well equipped place. All this, being immersed in the most unspoiled nature and practicing tree climbing, mountain bike…

Saturday 30th April – Tuesday 3rd May
Educational tours